This development can be seen in our everyday lives, for men do not dress nearly the same as we did fifty years ago. As American society becomes more and more casual, the norms of what is "proper" for one to wear as loosen. For example, look at what school children wore in the 1950s and compare that to what you see today. In the 1950s, we see all collared shirts on the boys (tucked in of course), every boy is wearing a belt, and has short, well-kept hair. This differs greatly from today, where it is now acceptable for a boy to wear athletic shorts and t-shirt to school. Even through this shift to a more casual day-to-day interaction, there is still pressure to dress up a bit for special situations, such as a nice dinner with one's family or a date with a lady friend.
In class we saw this in the 1950's How to Date videos, in which "looking one's best" was of primary importance. This value remains today, in that one will dress up for a date and make efforts to clean up, but wearing a collared shirt and pressed pants is slightly excessive. The videos also stressed being sociable and friendly as a large part of being successful in dating situations. This value is ever present in today's society as well, although is has deteriorated a bit, due to one's outside image not being the sole point of contention for a person.
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Advertising in today's world is constant and oppressive. We find ourselves saturated with media. The media itself is not the issue, it is the fact that nearly all the media that we encounter is commercial media. This removes any harmless tag associated with it, for no longer are is media created for media's sake, but now it is all created for money. This removes most of the artistic motive behind movies, TV shows, even more traditional 2D art. For now, the main concern is no longer personal expression or voice but rather it is "how will this sell?". This shift endangers one's control of a "free mind", for we are not exposed to ideas but to products, services, etc.



